Bruce Goldberg

Bruce Goldberg Occupation Founder/CEO Employer Goldberg Group Location New York LinkedIn Profile Website www.goldberggrb.com Bruce Goldberg is a veteran derivatives industry executive. He is the founder and CEO of the Goldberg Group, a branding and marketing consultancy. Goldberg has joined the Board of Advisors at TIESRx, “a MedTech company with a revolutionary communication platform focused on reshaping the treatment experience.” Goldberg resigned as chief marketing officer of the International Securities Exchange (ISE) in June 2011 after he had been there for 10 years. In that role he was responsible for brand management, business development, research and corporate affairs, education and member relations. Background Before joining the ISE, Goldberg held marketing and sales management positions in companies ranging in size from Fortune 100 companies to start-ups. From 1989 to 1996, he was with the Chicago Board Options Exchange (CBOE), where he was vice-president of retail marketing and sales and developed the concept and marketing plan for LEAPS. Goldberg was also responsible for new product development and rollouts, establishing strategic direction for the marketing department, developing communications and educational materials, and was a co-founder of the Options Industry Council (OIC). Goldberg has also held senior marketing positions with Procter & Gamble, Frito-Lay and Pizza Hut. Education He has an MBA in Marketing-Finance from Cornell University and a B.S. in psychology from Union College. References

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