|Key People||David Umeh, CEO|
|Products||Tradeable music indexes|
Clouty is a Chicago-based start-up that turns real-time music data into tradeable indexes. The company plans to launch futures to let streaming music companies and rights owners manage risks.
Clouty has created a tradeable index of global streaming sales, and is looking into launching an exchange-traded fund that would attract retail investors. It is in early discussions with U.S. exchanges about launching futures linked to individual genres, artists and songs, the Financial Times reported. The company plans to eventually capitalize on the rapid financialization of the music business as rich investors compete to secure the revenue streams associated with streaming.
The MUSIQ™ Index is its first major initiative. Clouty obtained permission from Bloomberg to display the Musiq 500 index, which tracks the revenues generated by streaming of the top 500 songs globally, on the financial data provider’s terminals. A futures contract on the index would need regulatory approval.
Clouty was founded in November of 2019.
It launched the MUSIQ™ 500 Composite Index on July 11, 2022.
Products and Services
Clouty’s MUSIQ™ Index, the first of its kind according to Clouty, allows customers to track, buy, and sell interest in the songs that make up their favorite genres in real-time. The index is never static - it constantly changes as new songs are released along with their value.
Clouty's Billboard product allows customers to choose the real-time position of a song and predict its movement on The Hot 100.
- David Umeh, Founder and CEO
- ↑ Music financing boom reverberates to markets. The Financial Times.
- ↑ Clouty. Crunchbase.
- ↑ Clouty Introduces MUSIQ™, First Benchmarked Financial Index for Streaming of Songs. Clouty via PR Newswire.
- ↑ Chart the Future. Clouty.