SFO Magazine

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SFO Magazine
SFO marketsWiki.jpg
Founded 2001
Headquarters Cedar Falls, Iowa (also Chicago office)
Key People Russell R. Wasendorf, Sr., Former Publisher; Michelle Gebhardt, Former Exec. Editor; Kira Brecht, Former Senior Editor
Products defunct monthly magazine
Twitter @SFOmag

SFO Magazine (Stocks, Futures & Options) was a monthly financial magazine and website aimed at educating investors and traders about strategies in stocks, futures and options. It was published by Russell R. Wasendorf, Sr.. Each month featured a different theme - psychology of trading, day trading, forex, trend following, technical analysis, etc. in addition to a variety of features and regular columns.


On October 30, 2012, TraderPlanet announced the purchase of SFO Magazine (and related educational website TraderPress.com) with the goal of incorporating their archive of content into TraderPlanet's free educational platform. There are no plans to resume publishing the print or online versions of the magazine.[1]

On July 10, 2012, an SFO Magazine editorial board member posted a message to their Twitter account announcing the end of the magazine:[2]

On the previous day, it became known that Russell Wasendorf, Sr.'s firm, PFGBEST, had frozen client accounts after its founder was hospitalized following a suicide attempt. That same day, the National Futures Association (NFA) said PFGBEST reported it had about $400 million in customer-segregated funds on or about June 29, of which $225 million was on deposit at U.S. Bank. The regulator was reportedly made aware that Wasendorf, Sr. “may have falsified bank records” after finding only $5 million was on deposit.[3][4] On July 10, 2012, the Federal Bureau of Investigation (FBI) confirmed it was involved in investigating the circumstances surrounding a $200 million shortfall in customer accounts discovered at a Chicago-based futures broker.[5]

SFO Magazine had offered both a print and online edition. However, on February 3, 2010, SFO announced it would become a paperless, multimedia publication beginning with the March 2010 edition.[6]

SFO Magazine began publishing in 2001. Originally aimed at the burgeoning single stock futures and stock index futures markets, it quickly morphed into a 100+-page monthly magazine covering broader financial topics for investors, including monthly interviews with high-profile individuals. Circulation is stated at 120,000.

Former editors of SFO Magazine include former MarketsWiki team member Gail Osten and JLN Managing Editor Sarah Rudolph.